U.S. Consumers

Section One of the 2026 Ad Impressions Study: how U.S. consumers respond to promotional products.

U.S. consumer impressions and favorability statistics

Why consumers keep promotional items and purchase factors

Consumers Prefer Promo

Promotional products ranked first among advertising formats

Category Spotlights

Bags Blankets Buttons/Lanyards/Stickers Calendars Desk/Office Accessories Drinkware Fleece/Jackets Food Gifts Headwear Health & Safety Products Housewares Magnets Notebooks Polos Power Banks T-Shirts Umbrellas USB Drives Writing Instruments